Academy Awards 2015: Dove And Twitter Fight Beauty And Body Shaming At Red Carpet [Video]
Today, the stars are out for the Academy Awards, in which those nominated are hoping to win an Oscar to add to their names. The Inquisitr will be keeping up with the latest news from the event hosted by Neil Patrick Harris. Right now, however, people are talking about some of the styles and interviews that took place on the Red Carpet prior to the show. Apparently, Lady Gaga’s red gloves have exploded in popularity on the internet, to the point they are now a new meme. As for interviews, Melanie Griffith has made it clear she will not watch the latest movie her daughter, Dakota Johnson, is starring in. Maybe it’s because said movie is Fifty Shades of Grey.
Though the aforementioned news fits the criteria for entertainment and is expected on the Red Carpet, something of importance happened too. Dove, the company known for making soap, teamed up with Twitter to combat the body and beauty shaming women do online, and took it digitally to the Oscars.
According to Brand Channel, eight out of ten women encountered negative comments on social media about their looks. Not only did they encounter the negativity, they were a part of it. In 2014 alone, women sent more than five million negative tweets about beauty and body image, some of them attacking other women, while most attacked their own image. In light of this truth, both Dove and Twitter have teamed up to address the social situation with a new #SpeakBeautiful campaign that launched today during the Red Carpet coverage at the Academy Awards telecast on ABC.
This campaign is actually part of an overall project by Dove to boost women’s self-esteem. The first campaign of this project actually launched back in 2004 and was titled “Real Beauty,” as detailed in the social mission page of their official website.
So how exactly does the #SpeakBeautiful campaign work? According to a follow-up by Marketing Interactive, new technology will use Twitter data to identify whenever a negative social media conversation about beauty and body image is tweeted. Once identified, responses will be sent to real women, which includes constructive and accessible advice to encourage more positive online language and habits.
Dove will also make sure not to end up blundering like Coke did when they quoted Adolf Hitler. Instead, their advice will come directly from self-esteem experts on social media. They will empower women to speak with more confidence, optimism, and kindness about beauty online.
Apparently, the campaign has a message that is so important, major companies and corporations are pushing people to support the cause. So far, the most prominent company to support Dove and Twitter in their endeavor is JCPenny.
Positivity is a trend we can get behind. Compliments are always in style. Let’s all join @Dove and #SpeakBeautiful tonight.
— JCPenney (@jcpenney) February 23, 2015
Now that you’ve read Dove and Twitter’s campaign to combat body and beauty shaming online, what are your views? Do you support how both companies are taking on the situation or do you think there is a better way to boost the self-esteem and confidence of women online?
[Image via YouTube Screen Capture]
