AT&T Raises Prices For Data Plans


Most wireless customers in the US have been used to raising data prices and have said goodbye to unlimited data from most carriers. AT&T has announced that they will be increasing data plan prices for smartphone and tablet customers.

From the press release:

“AT&T today announced new data plans for smartphone and tablet customers that will launch this Sunday, January 22. The plans give customers more data and value.”

The new smartphone plans include:

  • AT&T Data Plus 300MB: $20 for 300MB
  • AT&T Data Pro 3GB: $30 for 3GB
  • AT&T Data Pro 5GB: $50 for 5GB, with mobile hotspot / tethering

“Smartphone customers needing additional data can pay $10 per additional gigabyte on the AT&T Data Pro 3GB and Data Pro 5GB plans; AT&T Data Plus users will receive an extra 300MB for $20.”

The new tablet plans* include:

  • AT&T DataConnect 3GB: $30 for 3GB
  • AT&T DataConnect 5GB: $50 for 5GB

“Existing smartphone and tablet customers will have the choice of keeping their current plans or choosing one of these new plans, and the current $14.99 for 250MB plan for tablet customers will remain available.”

While the company is raising data plan prices, they are also upping the monthly data limits so at least there’s some positive to it. If you’re fortunate to have been grandfathered in with the $30/month unlimited data plan, there is one downside however.

If you fall within the top 5% of unlimited customers, your data is throttled. Most carriers already throttle so it’s no surprise really. Sprint is one of the largest carriers that still offers unlimited data to smartphone users in the US.

Are AT&T’s prices fair or should they give people more data for the price?

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