As if the 1/3 of Americans who are already overweight or obese need any help making their way to a Whopper Burger King has announced plans to expand its fast food delivery service to new locations.
The fast food chain has been testing a home/business delivery service in four Washington DC stores and reports are now circulating that they plan to expand the program to more areas.
At this time the biggest concern for consumers is that burgers and french friends don’t travel well, a problem Burger King is attempting to fix with “proprietary thermal packaging technology.”
According to one executive that technology will ensure
“The Whopper is delivered hot and fresh, and the French fries are delivered hot and crispy.”
Of course Burger King isn’t going to be willing to send an employee to your door with a $1 order of fries so the company has set a minimum between $8 and $10 depending on the store location.
The company has also modified a few options, for example fountain drinks have been replaced by bottles and they are not offering breakfast delivery at this time, instead running the beta programs from 11am to 10pm.
If this program is a success and obesity rises I’m calling that a direct correlation, after all nobody needs to have a Whopper delivered to their home unless they don’t have the ability to leave for some reason. Perhaps this program will be a huge success for those people under house arrest.
Would you be willing to order fast food for home delivery from Burger King?