The Super Bowl ad for Clash of Clans was dubbed as one of the best ads of the night. It was funny and exciting, unlike the ads that tried to pull at the heartstrings. Supercell, developer and publisher of the game Clash of Clans, enlisted actor and Taken 3 star Liam Neeson in creating a memorable and funny ad that people would talk about for days on end. It looks like it worked. Neeson’s appearance in the Clash of Clans ad was a secret until it aired Sunday night.
“Liam Neeson transformed what could have been an ordinary mobile game ad into a Super Bowl great.”
The Business Insider had nothing but great things to say about the Clash of Clans Super Bowl ad. According to the report, Clash of Clans broke the mold by bringing in an A-list actor. Neeson adopts his serious character in the Taken series as he tries to seek revenge on one of his online gaming rivals. He wasn’t happy to see that his rival was trying to take his virtual gold.
Neeson’s serious monologue is disrupted when a barista inside the coffee shop lets him know his order is ready. The barista incorrectly pronounces his name as “Lie-am.” The Oscar-nominated actor took his order and responded, “It’s Lee-am.” Viewers were obviously impressed with the Clash of Clans Super Bowl ad. Some took to Twitter to exclaim their excitement.
“#superbowlcommercials loved the Liam neeson commercial. Best celeb use yet,” tweeted user Kirsten Cutshall.
“So happy Liam Neeson was on that #ClashOfClans commercial,” Ernie Luis tweeted.
Forbes contributor Paul Tassi also loved the entertainment value that Clash of Clans brought to its ad. He believed the game trumped its competitor Game of War.
“While supermodel Upton donning battle armor was certainly eye-catching, it’s Neeson’s Taken-inspired ‘Revenge’ ad that was the more memorable spot, and one of the better commercials of the night, as it turns out.”
It helped that the Clash of Clans had humor mixed in with the edge-of-your-seat feeling of the Taken movies. Neeson’s signature voice gave the Super Bowl ad the perfect balance of funny and riveting entertainment.
Clash of Clans is a free app available for Android and iOS devices. The game makes its money from its in-app purchases that bring in hundreds of millions of dollars every year, according to Venture Beat. Supercell uses this money to grab new players and keep them playing the Clash of Clans game.
Supercell wanted to use its hard earning money to pay for a full minute of airtime during the Super Bowl. The Clash of Clans ad cost the company $9 million, according to the Venture Beat report. This game became one of the top grossing apps on both iOS and Android in 2014.
[Image: @ClashofClans / Twitter]