All Hail Hailey Baldwin: New Face Of Topshop Jeans for Spring & Summer 2015

Hailey Baldwin is announced today as the new face of Topshop Jeans for Spring/Summer 2015.

The statuesque blonde, 18, who is a close pal of superstar Justin Bieber, makes her mark today as the high street brand named her style icon for their SS15 denim collection.

In an Instagram photo posted to Top Shop’s page, Hailey rocked double denim, completed with wooden clogs and wild hair. Topshop wrote alongside the shot.

“In case you missed the @glamouruk shout out, we’re super excited to announce that… mega babe @haileybaldwin is the face of our #SS15 denim collection!”

“Check out tomorrow for the full feature. #Topshop #denim #topshopstyle #jeans #HaileyBaldwin #skinnies #boyfriendjeans #model #ootd #wiwt #denimmuse,” the caption continued.

Hailey, who is the daughter of Hollywood actor, Stephen Baldwin, is signed to Ford in New York and the Storm agency in London.

Taking to Twitter on Monday to retweet media coverage on her first major campaign, the model joined in the online action, writing,

“I’m excited I finally get to share that I’m the new face of @topshop denim thank u kphelan123 and everyone involved! @fordmodels.”

She added a link to a snap of herself in pale, denim jeans teamed with a striped, crop top.

“New @topshop denim campaign,” Hailey wrote alongside another pic.


The images were styled by Topshop’s Creative Director, Kate Phelan, and shot in London by fashion photographer Harley Weir. To Hunger Magazine, Phelan said.

“The Topshop denim collection is perfect on Hailey, she has an energy and vitality that shows the collection of jeans and the different moods and personalities; the sexy Leigh, the tomboy Mom… and the fashion girls favourite Baxter. Hailey is all these girls, she is street smart, stylish and most importantly individual.”

Hailey joins pal Cara Delevingne as a face of Topshop. The older Brit model is the face of the autumn/winter collection. Supermodel Kate Moss has also modelled her own capsule collections for the store.

Meanwhile, despite ongoing tabloid chatter that Hailey is dating Justin, TMZ confirmed the singer is not dating Baldwin or mutual pal, Estee Lauder model Kendall Jenner.

[Images via Topshop]