Apparently this rather controversial BDSM-themed ad, inspired by the upcoming Fifty Shades of Grey movie, was never supposed to see the light of day on the Internet, but it did. Designed and pitched by an advertising agency in Israel, the ad was never approved by Dominos Pizza as it is “ill-advised, unfunny, and not brand-appropriate.’
Inspired by the controversial movie and glaringly yellow, the ad features a tongue, all tied up and wearing leather lingerie, in full BDSM mode and surrounded by the tools of torture. The hanging tongue is accompanied by the tagline, “You’re going to suffer and enjoy every moment.” The full image is included at the end of this article.
The New York Daily News actually took the ad seriously by reporting that “the world’s leading pizza chain is cashing in on the Fifty Shades of Grey craze,” referring to the rather kinky BDSM ad for Domino’s Sriracha super spicy super tasty pizza.
Apparently some could not believe the ad was really for Dominos Pizza, but a company spokesman, Tim McIntyre admitted that it was real, indeed.
McIntyre told People,“The ad was created and pitched by an agency to the independent franchise in Israel,” but added that it was never supposed to be released, as the company didn’t approve it.
“It never ‘officially’ appeared anywhere, because it was ill-advised, unfunny and not brand-appropriate.”
“In a word, it was stupid.”
— #SocialMedia NC (@greensboro_nc) January 29, 2015
McIntyre went on to say that when he first saw it himself, he thought it was a parody, brought out to promote the premiere of Fifty Shades of Grey. He says he is still shaking his head over the whole thing.
He added that while at present it is being presented as an ad that actually ran in the Israeli media, he stressed that it did not. It should never, apparently, have appeared online at all.
Hollywood actress Mila Kunis had a bit to say about the ad on Twitter too.
— Mila Kunis (@MilaKunisNow) January 28, 2015
The movie has, of course, been beset by strange and controversial news, as the Inquisitr recently reported on some very handsome Fifty Shades of Grey teddy bears, all set to spice up the upcoming Valentine’s Day.
More recently, a Target store apparently displayed some sex toys relating to Fifty Shades of Grey, right next to the kids’ toothbrushes. Go figure.