Google is defrauding its advertising customers by charging for clicks from parked websites that Google know are worthless, a federal class action lawsuit filed by Kabateck Brown Kellner, LLP in U.S. District Court, Northern District of California in San Jose.
“The supposed advantage of Google advertising is that it’s targeted,” said Brian Kabateck, Managing Partner of Kabateck Brown Kellner. “If Google is simply placing ads anywhere they can make a buck, one has to seriously question the value of their advertising program.”
The lawsuit added that Google did not disclose to its advertisers the web addresses of the parked domains where their ads were placed and clicked on, leaving customers with no ability to evaluate, much less dispute, the validity of the clicks for which they were charged. Google failed to provide this information despite the fact that ads placed on parked domains are a constant source of invalid clicks.
With Google being Google, they can surpass this hurdle. Kabateck Brown Kellner, LLP, on the other hand, is known for pursuing major tech brands.