BMW Outsells Mercedes In December To Be Top Luxury Brand Of 2011

With the economy being tight for Millions, that doesn’t mean sales of more luxury items goes down. BMW announced that they outsold Mercedes-Benz and established themselves as the top luxury brand in the US for 2011.

From Bloomberg:

“BMW’s sales rose 15 percent to 26,834 in December compared with a year earlier, the Munich-based automaker said today in a statement. With total 2011 sales at 247,907, BMW outsold Mercedes by 2,715 vehicles.”

Not too shabby for the German automaker and who has such rides as the M line of performance cars. Surely though, Mercedes isn’t too worried about it, it being just one month and all. They continue to make great cars and as with every automobile manufacturer, we’ll see new models as the year winds up.

Both companies are very competitive being in the luxury car market.

“The competition was so intense between BMW and Mercedes that each side refused to release their sales results yesterday until the other went first, two people familiar with the situation said. Other automakers announced December and full- year U.S. sales yesterday.”

Sounds like when you were a little kid and you and your friend dared each other to do the same thing. “No, you first. NO, you first.” The sales estimates were said to be from very credible industry sources said Autodata Corp., the research company behind it.

As far as other luxury car brands, Lexus isn’t doing nearly as well.

“Lexus sales fell 8 percent to 25,355 last month and 13 percent to 198,552 to end the year, the Toyota City, Japan-based brand said.”