Cards Against Humanity Creators Think Black Friday Shoppers Are Stupid, And They May Have A Point

Cards Against Humanity is a raunchily fun card game that almost every college kid in the world knows about, thanks to the Internet and the heinous comparisons at the game’s core.

It’s not the type of game you compete seriously at and try to win by following a polite set of rules. Instead, you “win” by seeing how extreme, politically incorrect or deplorably disgusting you can be as you attempt to fill in the other person’s blanks.

So, like I said, great fun.

But as fun-loving as co-creator Max Temkin and his team are, there is one thing they can’t stand and that they will go out of their way to mock.

Black Friday.

Temkin feels that the busiest shopping day of the year represents everything wrong with humanity, and it has driven his company to do some pretty off-the-wall things to “celebrate.”

One year, they instituted a special “Black Friday” price where customers could buy the game for $5 above the list price. They have also kicked around the idea of one-penny-off coupons.

This year, they got really creative.

“Well, we didn’t do anything that anyone else couldn’t have done,” Temkins told Time. “We went on Google and were like, ‘Can you buy bullshit? Can you sell bullshit?'”

From there, Cards Against Humanity decided to pull all of its products off the market on Black Friday and only sell Bulls**t — literally.

“We all really hate Black Friday, it’s just kind of a horrible day,” Temkin said. “It comes after this day where you’re supposed to be thankful for what you have, and then it’s just this whole huge media spectacle of people fighting each other to save $50 on a TV.”

To protest and to highlight the perceived idiocy of Black Friday shoppers, the company was able to round up hardened bull dung. They placed it inside sleek-looking boxes bearing the trademark black-and-white, no-frills design scheme that you see in the image above.

Twenty-four hours later, Cards Against Humanity had found 30,000 willing buyers, some of whom figured there was a catch and wanted to see what it was.

(Spoiler alert: the catch was that there was no catch. Here’s an unboxing video as proof, NSFW-language.)

The price tag was just $6 — a steal, especially if you’re capable of getting six times that from selling it on eBay.

What do you think about this Black Friday experiment, readers? Is Cards Against Humanity being overly harsh on Black Friday shoppers or do these legions of rampaging bargain hunters deserve the criticism? Sound off in our comments section below.