“Eat More Kale” if you’d like. Or drink more kale, if you prefer to get your weekly dose of kale severely mixed up in green smoothies with Greek yogurt and bananas at Robek’s, like this reporter. Either way, the ‘Eat More Kale’ slogan is okay for Bo Muller-Moore to use, reports ABC News, after Muller-Moore got into a battle with Chick-fil-A over the “Eat More Kale” wording, something they claimed infringed upon their “Eat Mor Chikin” trademark, whereby crazy cows encourage customers to eat more chicken instead of beef, in order to save their hides.
Never mind that the Chick-fil-A slogan encouraging customers to eat more chicken is slightly confusing anyway, especially since I stop by the lovely Chick-fil-A drive-thru almost every morning to order my standard breakfast burrito (which comes with eggs and chicken or sausage), a fruit cup, and large coffee.
“Cows love kale, too.”
The Chick-fil-A response to the “Eat More Kale” brouhaha shows a sense of humor, but the “Eat More Kale” victory proves that not every person can be bullied away from using the “eat more” phrasing in connection with their business.
As for Muller-Moore, his “Eat More Kale” wording was something he started back in 2001 – he even has an Eat More Kale website – and when he tried to trademark the “Eat More Kale” phrase in 2011, Chick-fil-A pushed back, showing 30 other examples of people who tried to use the “eat more” phraseology but backed down from the big company and with their claims. Muller-Moore, however, wouldn’t cower and kept pressing to get his “Eat More Kale” wording passed through the U.S. Patent and Trademark Office, which granted him the rights to use “Eat More Kale” on Friday.
“In our case, we said we’re not going to cease and desist until a federal judge tells us to and as far as the trademark goes, I never wavered from the idea that I deserved protection from copycat artists. The message is out: Don’t mess with Vermont. And don’t mess with Bo. This isn’t just a win for the little guy who stands up to a corporate bully; it’s a win for our state. In Vermont, we care about what’s in our food, who grows it, and where it comes from.”
As reported by the Inquistr, Beyoncé also recently sported a kale-related sweatshirt in her new “7/11” video, however, instead of “Eat More Kale,” hers simply reads “Kale.”
[Image credit: “Eat More Kale” website]