Sugar spikes the profits of the most familiar and powerful companies in the world. The trillion-dollar food industry in North America goes to great lengths to try and figure out what makes people crave their product. Eventually, they figure out the exact amount of ingredients to add to their goods, referred to as the bliss point. The bliss point is where an individual likes the product the most.
Food industry consultant and Harvard trained mathematician Dr. Howard Moskowitz is known as Dr. Bliss. He uses models to test an individual’s reaction to various versions of a food product. When Moskowitz finds the bliss point, the merchandise goes to market.
Sugar is hidden in a variety of food products. It is found in items we don’t even think of as sweet. For instance, sugar is added to most bread, soups, and condiments.
As sugar consumption increased since 1960, cases of type 2 diabetes, cardiovascular disease, and obesity have increased exponentially.
In the 80s and 90s, doctors, nutritionists, and dieticians thought the increase in these preventable diseases was due to dietary fat. People started avoiding fatty foods. However, the incidents of disease continued to rise in conjunction with the increase of products containing sugar people consumed.
In a National Geographic documentary entitled “The Secrets of Sugar,” medical professor and pediatric endocrinologist Dr. Robert Lustig commented on sugar compared to fat.
“Which was worse, the sugar or the fat? The sugar, a thousand times over.”
He added that our food supply has been adulterated and altered for nearly 30 years. His claims are that sugar is poisonous and toxic to the human body.
The bad effects of sugar are not because it has empty calories. Sugar is made up of two molecules — glucose and fructose. When a person consumes sugar, the molecules separate in our gut. Glucose circulates through our bodies and feeds our brain and muscles.
On the other hand, fructose goes directly to our liver. If a person consumes too much fructose, the liver turns it into fat, which is responsible for many of the preventable diseases people suffer with today.
The taste of sugar appeals to most people. Most people don’t have a clue of how much sugar is hidden in the food they buy. Sugar is one of the basic ingredients added to 99 percent of processed foods. On an average, each person in the United States consumes 26 teaspoons of sugar per day. That’s equivalent to 20 bags of sugar a year.
Perhaps the obesity epidemic in the United States is due to too much sugar consumption.
[Photo courtesy of Wikipedia]