Black Friday can drive people to do some really weird things, like staying out on the freezing cold sidewalk all night, yelling obscenities and trying to wrangle items from strangers’ hands, and buying poop.
That’s right, buying poop.
Cards Against Humanity, a comedic, dark, and inappropriate card game, took all of its games off its shelves for Black Friday, according to Ars Technica. Instead, the company explained to its customers and fans via social media accounts and email that it would be doing something different this year.
“To help you experience the ultimate savings on Cards Against Humanity this Black Friday, we’ve removed the game from our store, making it impossible to purchase.”
The company then linked curious customers to its online store. For one day only, people could buy literal bull poop “through the magic of incredible Black Friday super-savings.”
The super-savings of bull poop cost $6, and was advertised as a Cards Against Humanity black box with a cartoon drawing of poop on the side.
For those in disbelief, company co-founder Max Temkin took to Twitter to reassure people they were really buying bull feces.
“If you buy the poop expecting it to be something else that’s not poop, you’re actually buying a valuable life lesson for $6.”
Blame it on the Black Friday craze or whatever you want, but the fact is the black box entitled “Bulls**t” was sold 30,000 times, or until it was completely sold out. Yes, people actually bought the cow poop.
Under the Cards Against Humanity FAQ page, the company stated the poop cannot be returned, it is actually poop, and it will be nothing other than poop. However, the cow crap is sterilized, so it is safe. That aside, the company is unsure if it is legal to ship poop, but there is “only one way to be sure.”
Those who are sad or disappointed they missed out on the Black Friday box of B.S. can still take advantage of Cards Against Humanity’s “Ten Days or Whatever of Kwanzaa.” According to CNBC, for about $15 customers can receive a random surprise from the company ten times throughout December.
The company ran a similar campaign in 2013 and raised about $100,000 for public schools.
Cards Against Humanity managed to rake in about $180,000 of revenue from selling its bull poop for Black Friday this year.
[Image via Cards Against Humanity]