Marley Natural marijuana products and accessories are planned to go on the market anywhere the drug is legal next year. On Tuesday, Bob Marley’s family announced the creation of Marley Natural when they appeared on NBC’s Today.
Marley Natural will be the world’s first global brand of marijuana. It has the support of $50 million in private equity. In addition, Privateer Holdings, a Seattle-based company, is funding the emerging company.
However, like all things in life, there is more than one side to this story.
The late Bob Marley was a Jamaican reggae musician, guitarist, and singer-songwriter who achieved international fame. Marley was also the world’s most famous advocate of smoking marijuana, especially the sacred Rastafarian herb. In 1981, Marley died of cancer at age 36.
The globalization of Marley Marijuana can be viewed in a variety of ways. Legalizing marijuana stimulates controversy, where some people view marijuana as a natural, healing herb; others see the use of marijuana as a potential gateway to other drugs and possible addiction.
For example, New York Times reported a story about Joyce, a 52-year-old writer living in Manhattan.
Joyce explained her obsession with smoking the natural herb.
“I would come home from work, close my door, have my bong, my food, my music and my dog, and I wouldn’t see another person until I went to work the next day. What kind of life is that? I did that for 20 years.”
Joyce hid her addiction from her family, friends, and co-workers. As time passed, she became irritable and suffered with sleepless nights. She found she could not stop her obsession of smoking marijuana. In an attempt to calm herself down, she took her dying father’s morphine and almost overdosed.
For years, marijuana has been referred to as a “gateway” drug. A person who smokes marijuana builds up a tolerance for the drug, which can lead them to consume stronger drugs to achieve the same euphoric results. Some people fear smoking Marley Natural Marijuana will have the same effect on people who have addictive personalities.
On the other hand, Bob Marley’s daughter, Cedella Marley says Marley Natural is a brand with deep roots in the legacy of her father.
She explained her thoughts in a Marley Natural press release.
“My dad would be so happy to see people understanding the healing power of the herb. He viewed the herb as something spiritual that could awaken our well-being, deepen our reflection, connect us to nature, and liberate our creativity. Marley Natural is an authentic way to honor his legacy by adding his voice to the conversation about cannabis and helping end the social harms caused by prohibition.”
Marley Natural marijuana is capable of awakening our well-being, liberate our creativity, connect with nature, and honor Bob Marley’s legacy, Cedella Marley suggests. However, she fails to mention the medicinal benefits their product may have.
So many questions arise on whether to legalize and use marijuana, with just as many answers and opinions to follow. One thing is for certain. Marley Natural and other companies anticipating getting into the marijuana sales market will make a boat-load of money.
Time reported, Brendan Kennedy, CEO of Privateer Holdings, sees the potential for Marley Natural to be the Starbucks of pot, and accumulate a huge percentage of the $1.53 billion domestic market for legal marijuana.
Additionally, AdWeek speculates if legalization of marijuana continues the market could grow to $10.2 billion by 2019.
Greenwave Advisors, a marijuana-focused analysis firm, estimates the sale of marijuana in the United States could total close to $35 billion by 2020.
Nevertheless, will more people be working and driving vehicles under the influence of marijuana? Will people who suffer from addictive or compulsive personalities lose their grip on sobriety? Perhaps Marley Natural Marijuana stands to make a huge fortune. However, at what cost and who’s going to pay the price?
[Photo courtesy of Thor/Flickr]