Little girls across the globe will soon have the chance to own ‘Normal Barbie.’
“I wanted to show that reality is cool,” said Nickolay Lamm, creator of the new Lammily doll.
Lamm’s new Lammily doll, which is also being called ‘Normal Barbie,’ is based on the actual measurements of a normal 19-year old. She comes with brown hair and an extension pack. The extension pack includes…wait for it…cellulite, freckles and acne stickers!
The ‘Normal Barbie’ project began back in July of 2013, and it became available for purchase and delivery just this week reports Time.
“Parents and their kids were emailing and asking where they could buy the ‘normal Barbie’ — but they didn’t exist,” Lamm, 26.
Lamm decided to use crowdfunding to support his project. Lamm set a goal of $95,000, but ended up raising $501,000.
“To be honest, I knew it was either going to bomb or blow up, there was no in between,” Lamm says of his crowdfunding success. “I wanted to show that reality is cool. And a lot of toys make kids go into fantasy, but why don’t they show real life is cool? It’s not perfect, but it’s really all we have. And that’s awesome,” Lamm added.
Before putting the doll on the market for $24.99, Lamm decided to go a little further with his ‘Normal Barbie’ creation. So he created a $5.99 sticker extension pack. The sticker pack allows kids to add acne, freckles, moles, blush and even scrapes and bruises.
“Some people were like ‘Oh my God,’ as if I’m promoting domestic violence or something Look, we all get boo boos and scratches. Life isn’t perfect, we all sometimes fall down but we get back up,” Lamm said.
Lamm hopes that the doll will show kids that it is okay not to be perfect and help them embrace their body, flaws and all.
“I feel not only kids, but we as adults try to escape reality watching movies, playing video games and being on our phones all the time. But I wanted to show that life is beautiful and reality is all we have.” Lamm added.
Lamm says, that he developed a passion for the project because he lived through his share of body insecurities, reports the Washington Post.
“Back in high school, I thought I was short for a guy at 5-5, so I starved myself and exercised to exhaustion to have a set of six-pack abs. I looked and felt terrible. I thought a lot about how everyone’s body is different, but we measure ourselves with one standard.”
Lamm hopes that his ‘Normal Barbie’ makes girls think more about the things they love and like to do and less about how thy look. So far, the Lammily doll has received a great response.
“My mom likes it, and, most importantly, kids like it,” Lamm said with a smile.