Guy Fieri’s Bizarre Makeover: Flavortown Goes Dark

Will the real Guy Fieri please stand up? The Food Network star is creating a buzz online today after a photo of the rather boisterous television personality surfaced online that shows Fieri without his trademark bleached hair and goatee.

Did Guy really ditch his wild, spiked hair and tone it down with a bottle of boring brown hair dye? And that goatee — what on Earth would prompt the star of Guy’s Big Bite to shave most of it off, leaving it a rather nondescript color?

Rest assured, nothing’s changed in Flavortown.

Guy Fieri, who was actually born Guy Ferry (which is much easier to pronounce), apparently did not do any of the above and he still has his signature style. Apparently Twitter user Wrong Opinion Guy started sharing what UpRoxx calls “an artist’s rendering” of a much different looking Guy Fieri on Twitter this week and that’s when all the chatter started.

Of course, the image immediately went viral, with some gullible fans shocked that Fieri would even think about losing his signature look. The toned-down, yet equally bizarre, image of Guy Fieri without his frosted hair prompted some entertaining tweets.

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Guy Fieri, and his somewhat famous bleached hair, made a name for himself after winning the second season of The Next Food Network Star in 2006. He was given his own cooking show, with a six-episode commitment, on the Food Network — one that has lasted far beyond six episodes.

Guy’s Big Bite premiered on June 25, 2006 and still continues, with Fieri celebrating his success on several other shows, including Diners, Drive-Ins and Dives. He also hosted the game show Minute to Win It from 2010 to 2012 and has been associated with a number of different brands, including Ritz Crackers, Aflac and T.G.I. Fridays restaurant.

The New York Times writes that Guy Fieri brings an “element of rowdy, mass-market culture to American food television,” and that his “prime-time shows attract more male viewers than any others on the network.”

Now that the Photoshopped picture of Fieri’s toned-down hairstyle has made it to viral status, it’s clear that the Food Network star’s hair attracts just as much attention as his “rowdy” personality.