PETA: We Were Just Kidding About Mario’s Tanooki Suit

If you ever really needed proof that PETA was all about attention driven publicity stunts the animal rights group on Friday said they were “just kidding” about their anti-Mario campaign. Earlier in the week the company attacked Nintendo because Mario wears a Tanooki suit make from raccoon dogs.

Speaking about the PETA attack a representative told Kotak that people need to “relax” and realize that it “was meant to be tongue-in-cheek, a fun way to call attention to a serious issue, that raccoon dogs are skinned alive for their fur.”

Yeah I didn’t think that sounded like a “joke” response given their “just kidding” statement either.

Another representative for PETA told USA Today that the organization was:

“A little surprised that the game was taken so literally by some, but we’re thrilled that we’re able to bring so much attention to raccoon dogs whose suffering is very real … Our spoof is simply making a serious point: that there is a much darker story behind tanuki skins than Mario lets on.”

In reflecting on the issue perhaps PETA should have thought before they came up with their “joke” which simply ended up promoting the game as 250,000 people played with their Tanooki suited character in the last 36 hours.

In other news PETA has petitioned the town of Turkey, Texas to change their name to Tofurky, Texas for Thanksgiving Day, a request that was denied by just about everyone in the town.

Do you think PETA was just trying to make a Mario fueled joke about the Tanooki suit or are they now attempting to save face with people who found the campaign to be ridiculous?