Alex From Target: Was The Hoax Really A Hoax Itself?
Alex from Target is such a viral sensation that even its hoax claims are a hoax.
Alex from Target has become the internet sensation of the week, so of course there was bound to be somebody that wanted to claim responsibility for the success behind it. According to a previous report by the Inquisitr, Alex from Target was reportedly a marketing stunt geared towards fangirls everywhere. Who claimed to be behind the viral sensation? According to the Washington Post, “a heretofore unknown ‘entertainment network’” called Breakr.
“We wanted to see how powerful the fangirl demographic was by taking a unknown good-looking kid and Target employee from Texas to overnight viral internet sensation,” CEO of Breakr, Dil Domine Jacobe Leonares, said in the LinkedIn post. “We saw two sides of the conversation happening with people joining in to support the hashtag just to trend it and the other side of people getting upset that a guy with good looks could become ‘internet famous’ with no work,” he continued. “In reality, when you look at the whole situation from a macro view you can see that if we can build an individual’s fan-base on Breakr, we can translate that powerful following into a bigger career. Truly, we never thought it’d go this far, but it proved that with a strong fan base and rally the fan girls, you can.”
So was Alex from Target simply an internet hoax? It seemed so at the time, that is until the famous face behind Alex from Target took to Twitter claiming that he and his family knew nothing about Breakr.
Apparently there is a company trying to take credit for how the pic taken of me went viral.
— DGM_Alex (@acl163) November 5, 2014
My family and I have never heard of this company.
— DGM_Alex (@acl163) November 5, 2014
Was the Alex from Target hoax really a hoax in itself? In a new interview with BuzzFeed, Leonares seems to change his tone a little. Instead of claiming that they were responsible for the viral sensation, he claims that they simply played a helping hand after the photo was first posted online. He claims that Breakr’s team and their social media network “drummed up support” for the Alex from Target meme.
Not only is the face behind Alex from Target claiming that he and his family aren’t working for Breakr, but the original Twitter user who posted the photo came forward and made the same claim:
i dont work for breakr wtf i dont even know what it is
— ? (@auscalum) November 4, 2014
So is Alex from Target a hoax? Or is the hoax a hoax? Stay with the Inquisitr as more information becomes available.
[Image via Twitter]
