A risque perfume ad featuring teenage actress Dakota Fanning has been banned in the UK after it was deemed too “sexually provocative”.
Fanning, 17, posed for the Marc Jacobs ad wearing a thigh length dress and an oversized bottle of Oh Lola! Perfume resting between her legs.
Following the ad’s publishing in a pair of UK magazines, the Advertising Standards Authority (ASA) claimed they received four complaints that it was offensive and irresponsible because it portrayed the young model in a “sexualised manner.”
In a statement the ASA said:
“We noted that the model was holding up the perfume bottle which rested in her lap between her legs and we considered that its position was sexually provocative.”
They also added: “We understood the model was 17 years old but we considered she actually looked to be under the age of 16.”
Perfume maker Coty UK, which employed fashion designer Marc Jacobs for the shoot, have admitted that the ad was an “edgy” effort but denied that Dakota was styled to look underage or inappropriately sexualised.
Coty added that most readers of the two titles the ad was published in would be over 25 years of age – the target age for the perfume – and the type of picture was “similar to many other edgy images in those magazines”.
Check out Dakota Fanning’s Oh, Lola! ad for yourself below, and tell us what you think. Is it too racy?
Images: Daily Mail & Cullen’s News