MMA Announces Global Mobile Marketing Award Finalists

The Mobile Marketing Association (MMA) today announced the finalists for its annual awards shindig, the 2011 Mobile Marketing Awards.

The finalists encompass some of the world’s biggest brands, including Coca-Cola, Giorgio Armani, Pepsi Max, Pringles, and Converse. All will be fighting out across categories such as ‘Branding,’ ‘Innovation,’ ‘Best Product Launch’ and more.

The winners will be announced at the MMA Awards Gala in Los Angeles on November 17th. MMA bossman Greg Stuart had this to say:

“The over 25% increase in submissions from all over the world is indicative of how mobile marketing is being embraced by major brand marketers everywhere as integral to their marketing mix. Chosen from an extraordinarily competitive field of entrants, our finalists showcase the immense potential of the mobile medium.”

Yeah, thanks, Greg. Here’re the finalists in full:

BRANDING

Coca-Cola and UM and McCann Worldgroup Ltd. for “Coca-Cola Summer Campaign” Hong Kong / APAC
Converse and R/GA for “Converse The Sampler” USA/NA
OMO washing powder and BRANDTONE for “OMO ‘DOOR TO DOOR CHALLENGE’ – BRANDTONE mobile engagement” South Africa/EMEA
Louis Vuitton and Ogilvy France for “Louis Vuitton” France/EMEA

CROSS MEDIA INTEGRATION

Pringles and Crispin Porter + Bogusky for “Pringles Crunch Brand App”
Old Navy and Crispin Porter + Bogusky for “Old Navy Records”
Coca-Cola and Scholz & Volkmer GmbH for Coca-Cola “Snowglobes” iPhone Application Germany/EMEA
National Geographic Society and One to One Interactive for “National Geographic Kids Almanac 2012 QR Code Campaign” USA/NA

DIRECT RESPONSE

Pepsi MAX for “Cut to Max – Clubhouse in the Corn” USA/NA
Situation Sthlm and Mobiento for “Sms is King!” Sweden/EMEA
Unilever and BRANDTONE for “SUNLIGHT LAUNDRY BAR – BRANDTONE Mobile engagement campaign” South Africa/EMEA
Garanti and Rabarba for “Garanti-The Last Person on Earth Who Doesn’t Use Online Banking” Turkey/EMEA

PRODUCT/SERVICES LAUNCH

MINI / MINI and MOBILE DREAMS FACTORY for “MINI COUNTRYMAN” Spain/EMEA
Lawry’s and R/GA for “Lawry’s Digital Dinner Bell” USA/NA
HBO and PHD for “HBO GO” USA/NA
Peugeot and NAVTEQ Media Solutions for “Peugeot RCZ launch” UK/EMEA

PROMOTION

Coca-Cola and UM and McCann Worldgroup Ltd. for “Coca-Cola Summer Campaign” Hong Kong / APAC
United Airlines and Barrie D’Rozario Murphy for “Promotion for Travel Options” USA/NA
Pepsi Co. and Rabarba for “Pepsi- Content In a Bottle” Turkey/EMEA
Mobiento for “What the … fast” Sweden/EMEA
Mars Canada and Proximity Canada and for “M&M’s Find Red” Canada/NA

RELATIONSHIP BUILDING

Syniverse for “Text4baby Campaign —National Healthy Mothers; Healthy Babies Coalition” USA/NA
Dressbarn and MSLGROUP Americas for “dressbarn Mobile Fashion Club” USA/NA
Nike+ and R/GA for “Nike+ GPS App” USA/NA
Hennessy V.S.O.P. and Cherrypicks for “World’s first location-enabled Augmented Reality Vision; iPhone and Android App”

INNOVATION

Converse and R/GA for “Converse The Sampler” USA/NA
ESPN and Wieden + Kennedy for “WatchESPN” USA/NA
Coca-Cola and UM and McCann Worldgroup Ltd. for “Coca-Cola Summer Campaign” Hong Kong / APAC
Old Navy and Crispin Porter + Bogusky for “Old Navy Records”

SOCIAL IMPACT

Giorgio Armani and R/GA for ” Aqua di Gio Armani Drops for Life App”
Waterfall Mobile for “Waiting for ‘Superman’ Social Action Campaign”
YoungAfricaLive & Praekelt Group for “YoungAfricaLive”
Busday and TELiBrahma for “Busday gets buzzier”

MOBILE MARKETING ACADEMIC OF THE YEAR

Jeff Rohrs and Morgan Stewart for “SUBSCRIBERS, FANS & FOLLOWERS”
William F. Humphrey, Jr., MBA ; Debra A Laverie, Ph.D. for “Brand Community and Location Service Social & Mobile Research”
Ramin Vatanparast