German Tech Blog Basic Thinking Sells For $62,330

Duncan Riley - Author

Sep. 8 2013, Updated 9:32 a.m. ET

Popular German blog Basic Thinking, billed as a local version of TechCrunch has sold at auction for €46,902 ($62,300 USD).

The blog, run by Robert Basic went on the market in early January with a target price of between €10,000 and €100,000.

The buyer was identified as Serverloft, a German supplier of “professional root servers” with headquarters near Cologne, Germany. Serverloft CEO Thomas Strohe said in a statement that he had been long time reader of the blog, and that the company intends to continue the site in its current format. As part of a transition period, Robert Basic will be working with Serverloft “to secure a smooth transfer of the blog’s maintenance to the new staff of editors.”

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From an earlier report at Centernetworks, the site had 25,000 RSS subscribers and “a good deal of commenting activity which shows an active community.”

The site has a Technorati ranking of 756, although this has been helped by a flood of links related to the sale. Alexa shows 107,216 for rank, but a more respectable 7,611 for Germany. Revenue for the site was not disclosed.


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