Is Kendrick Lamar Going Hip-Pop?

Kendrick Lamar established himself as one of the most prominent names in modern hip-hop with the release of his second album good kid, m.A.A.d city in 2012. Since then, his reputation has only grown and pushed him further into mainstream America’s bubblegum rap center. His new track “i,” released Tuesday morning, may be Lamar’s biggest hit yet.