An Apple iPhone 6 promotion is apparently showcasing Joan beyond the grave because Joan Rivers’ Facebook account lit up many days after she passed away with an apparent advertisement delivered by the deceased celebrity.
In a related report by The Inquisitr, based upon Apple history it might be said that Steve Jobs would hate the iPhone 6 Plus solely due to its huge screen size in comparison to the older models. It’s also an interesting fact, but Jobs would not let his kids use an iPhone or an iPad for one very good parenting reason.
Nowadays, it’s not uncommon to have a celebrity’s social media account managed by a company in order to market the person. But these marketing efforts can even extend to promoting product placements. For example, Ellen Degeneres’ Oscar selfie quickly went viral but it turns out that Samsung had asked Ellen to carry around the smartphone and make selfies in order to promote the Galaxy lineup. So when you see a celebrity saying something on their social media pages it may not actually be them speaking.
Of course, this is the first time such a marketing effort has reached beyond the grave. Even though Joan Rivers died on Steptember 4, 2014, according to TMZ the Facebook account had her talking about upgrading her older iPhone 4 to a new iPhone 6 with this message.
“This bada** is being replaced by an iPhone 6 (not the fat one). I got this one in 2010, and after 4 years, my only complaint is that apps are now designed for bigger screens, and the battery is getting tired. Never had a case for it, since it was most beautiful on its own. Great achievement in design. Great product. #apple #iPhone #tech.”
Most likely Apple never intended to showcase Joan beyond the grave, which would be a very icky public relations nightmare if that was the case. Joan Rivers’ iPhone 6 promotion was probably set up well in advance and it’s possible an automated system had been preloaded with the message. If that’s the case, it was simply an oversight and no one remembered to do delete the posthumous post before it could go off at its scheduled time. In any case, as soon as people noticed it going live this past Friday it was quickly yanked.