Google’s Own Executives Haven’t Warmed Up To Google+

A good salesperson understands that they can’t sell a product unless they make their potential buyers feel like it’s a product they use themselves on a daily basis, that’s why it’s odd to learn that the top layer of Google management haven’t warmed to the idea of using their own Google+ system.

According Michael Degusta at the understatement, of the company’s top 18 executives only two are considered “active” users on the social networking service. Five more of Google’s top executives are considered “minimal users” and one of those executives is company co-founder and CEO Larry Page who has only posted seven times since the platform launched.

The study also found that eight top executives have never posted while three employees including chairman Eric Schmidt don’t have Google+ accounts at all, at least not under their real names.

According to Degusta:

“Management caring deeply about their company’s products and using them every day is almost always a prerequisite of making great products.”

In comparison Mark Zuckerberg is connected to Facebook all day long while Twitter CEO Dick Costolo almost seems on rapid fire with his Tweeting on some days.

Do you feel as if Google executives need to show more confidence in the Google+ platform by investing a little bit of time on their accounts each day?