Social Media has continued to enflame the controversy over domestic abuser Ray Rice, and NFL’s response by demanding NFL Commissioner Roger Goodell to step down from his position (to put it nicely). There have been very strong acts of protest, with one group called UltraViolet (a woman’s rights advocacy) who flew planes over the NFL stadiums Sunday with banners in tow reading, #GoodellMustGo!, as reported by Salon.
In case you’ve been under a rock, Ray Rice of the Baltimore Ravens was suspended after security video footage showed Rice knocking his partner unconscious. And the public has found NFL’s Roger Goodell’s response less than favorable, having originally only suspended Rice for two games, when the video went public. The public has begun demanding advertising partners to rethink partnering with NFL. Rice has since been suspended indefinitely, a decision Rice will be appealing.
CoverGirl is no exception to this rule. According to Mashable, CoverGirl was the “official beauty partner of the NFL.” CoverGirl had actually launched an entire ad campaign where they promoted their new eye shadows to coordinate with your favorite football team’s colors.
Goodell protestors are wanting CoverGirl to cease their partnership with NFL. Twitter began quickly circulating a photoshopped image of a CoverGirl with a black eye with the slogan, “Get Your Game Face On!” Again with the hashtag #GoodellMustGo. The original version of the imaged was created and tweeted by journalist and feminist Adelle Stan, senior digital editor for The American Prospect, as revealed by Huffington Post.
Along with the image, Stan tweeted: “So @CoverGirl is the #NFL’s ‘Official Beauty Sponsor.’ Tell them #GoodellMustGo.”
So, why did Adelle Stan feel so strongly to take such a stand against CoverGirl? She tells Fox Carolina exactly why.
“When the AP reported that the NFL had received the video of Ray Rice’s assault months before Goodell had claimed, that shifted the emphasis for me from Rice’s actions to the NFL’s likely cover-up. Football stars are heroes to little boys. If the NFL has the power to send a message against domestic violence and instead gives it a pass, that impacts boys’ values.”
Here is the original image tweeted by Stan:
Since Stan tweeted her original image, it has taken a life of its own with more photoshopping and has since gone viral, with tweets asking people to boycott the NFL and CoverGirl until they suspend their ad campaign.
CoverGirl released a statement in regards to the backlash, as reported by Mashable.
“As a brand that has always supported women and stood for female empowerment, CoverGirl believes domestic violence is completely unacceptable. We developed our NFL program to celebrate the more than 80 million female football fans. In light of recent events, we have encouraged the NFL to take swift action on their path forward to address the issue of domestic violence.”
What is your opinion? Should CoverGirl be boycotted? Should they cease their affiliation with the NFL?
Photo Credit: Mashable.com, Twitter.com