Petsmart Launching Bret Michaels Pets Line

Poison rocker Bret Michaels will be showing off his love for pets in 2012 when pet chain Petsmart releases a new line of Bret Michaels pet products during the summer months.

Known as the “Bret Michaels Pets Rock” collection the products will be available in 1,197 Petsmart stores around the United States, Canada and Puerto Rico. Customers will also be able to buy the products online. Within the product line buyers will find dog clothes, beds, feeders, leads and collars among other items.

Speaking about his new collection Michael’s revealed.

“As a dedicated pet owners myself, this is a natural partnership for me, and I can’t wait to unveil the collection… I know my own pets rock, and I wanted to design a line of pet products every bit as fun and cool as they are.”

Lately Petsmart has been announcing endorsements left and right including a Toys “R” Us branding line, a Martha Stewart line that debuted in 2010 and their GNC Pets collection.

Matt McAdam, vice president of merchandising for Petsmart says of the company’s celebrity and big retailer endorsements:

“Our pet parents have told us they want unique, high-quality products for their pets that are also fun and reflective of their personalities.” Matt added, “Adding the Bret Michaels Pets Rock collection to Petsmart stores enables us to continue to meet our pet parents’ needs with a ‘cool’ line of products from an entertainer with a demonstrated passion for our four-legged family members.”

Will you be picking up any products from the Bret Michaels Pets Rock collection?