After 42 years of making the same burgers, Wendy’s decided to try something new. They brought in a pickle chemist, handed out customer questionnaire, consulted lettuce experts, and finally created the new Dave’s Hot ‘N Juicy.
The burger, named after Wendy’s late founder, Dave Thomas, is thicker, cheesier, and juicier than those square things that Wendy’s mockingly called a burgers.
Denny Lynch, a Wendy’s spokesman, said:
“Our food was already good. We wanted it to be better. Isn’t that what long-term brands do? They reinvent themselves.”
Dave’s Hot ‘N Juicy will be available today at more than 6,500 Wendy’s restaurants.
And if customers don’t like Dave’s Hot ‘N Juicy, maybe they can at least appreciate the effort that Wendy’s went into to create its new burger.
According to the Christian Science Monitor, Wendy’s has been brewing up burger recipes for the last two and a half years. Project Gold Hamburger had burger specialist agonizing over little details like; white or red onions? Plain or seeded buns? Do pickles taste better with crinkles?
Fast food chains have seen a rise in competition in recent years from companies like Five Guys. McDonald’s has adapted by updating its menu, adding the McCafe, and offering free wi-fi. Wendy’s, on the other hand, has stayed pretty much the same over the last few decades.
Gerard Lewis, Wendy’s head of new product development, said:
“We have a lot of catching up to do in some areas. But after we launch this hamburger there will be folks who need to catch up to us.”
Have you tried Dave’s Hot ‘N Juicy? Would it make Dave Thomas proud?