Samsung Galaxy S5 Takes the ALS Ice Bucket Challenge, Nominates Top Competitors

The Samsung Galaxy S5 took the ALS Ice Bucket Challenge? Yes, it did!

Over the past couple of weeks, you have probably seen hundreds of people accept and take the ALS Ice Bucket Challenge online – including your friends, family members, coworkers, workmates, schoolmates, athletes, singers, actors, etc.

However, chances are that this is the first time you have seen a mobile device take this charitable challenge. As soon as this video was posted online by Samsung Mobile UK on August 22, it did not take very long for it to become a viral hit.

The standard routine of the ALS Ice Bucket Challenge requires you to nominate other people either before or after you have the bucket of ice dumped on you. Therefore, it is only right for a mobile device like the Samsung Galaxy S5 to nominate other popular mobile devices. The programmed voice of the Samsung Galaxy S5 (basically the Samsung version of Apple’s Siri) says:

I am Samsung Galaxy S5. This is my Ice Bucket Challenge. Gosh…That’s freezing! I nominate the iPhone 5S, the HTC One M8 and Nokia Lumia 830.

It is crystal clear that Samsung Mobile is taking a jab at the waterproof cases (or the lack thereof) found on their competitor’s leading devices. By nominating the Apple iPhone 5S, the HTC One M* and the Nokia Lumia 830, Samsung knows that they are offering a challenge that none of those phones will be able to accept while still remaining functional at the same time. Or…can they?

This creative video (which has been viewed over 2.5 million times as of Sunday night) was effective marketing for Samsung and a clever way to attack the competition.

In addition to the actual Samsung Galaxy S5 calling out their top competitors in the world of mobile devices, Samsung Galaxy Mobile UK also used the description of this YouTube video to shine a light on the Motor Neurone Disease Association (MNDA).

Here are just a few of the responses that have already been posted about the Samsung Galaxy S5 taking the ALS Ice Bucket Challenge on Twitter:

Only Samsung would leverage the awful ALS disease as a way to promote its phone against the iPhone.

— Mark Gurman (@markgurman) August 22, 2014

What do you think about the Samsung Galaxy S5 taking the ALS Ice Bucket Challenge? Do you think it was a good move by Samsung or just a pointless video that really has no value?