Bungie’s Destiny is on the cusp of being released to the Playstation 4, Xbox One, Playstation 3, and Xbox 360. The developer took some time out from its busy schedule though to participate in the ALS Ice Bucket Challenge. To be more accurate, Ghost, the AI in-game companion voiced by Peter Dinklage, took the challenge and even managed to use a new spin on the “that Wizard came from the moon” meme from the Destiny alpha.
“In response to an Ice Bucket Challenge, the Ghost from Destiny is answering the call to raise money for ALS research. To follow suit, the developers from Bungie are making donations to honor his frosty sacrifice.
“Visit http://www.alsa.org to join us making a difference.
“Until September 9th, we’ll also be donating 20% of all proceeds from the Bungie Store (www.bungiestore.com) to the ALS Association.”
The challenge came from the Curposmen of Warfare, who also challenged Claptrap from Borderlands and Master Chief from Halo. Ghost passed his challenge on to Jonathan Irons (played by Kevin Spacey) from Call of Duty: Advanced Warfare, Joel from The Last of Us, and George Lucas.
— Bungie (@Bungie) August 23, 2014
Aside from the good that ALS Ice Bucket Challenge is doing, Bungie’s challenge video also shows how it is not afraid to make fun of itself and turn what could have been a negative into a positive.
The infamous “That wizard came from the moon” line during the Destiny alpha test quickly became a joke among fans that the developer turned into gold. Bungie quickly spun the phrase into a limited edition t-shirt and sent the proceeds to charity. Now it’s mined that well again for the ALS Ice Bucket Challenge.
The Ice Bucket Challenge benefits the ALS Association to support research and treatment of Lou Gehrig’s Disease. Celebrities, politicians, and everyday people have taken part to raise more than $50 million, according to Time. The viral fundraising effort has been such a hit that donations have dwarfed efforts from previous years.
Video game characters getting involved are definitely new, however. It will be interesting to see how many actually take up the challenge since creating a video is not as simple as filling up a bucket of water and filming yourself getting doused.
What did you think of Ghost’s ALS Ice Bucket Challenge for Destiny? Let us know in the comments below.