News came earlier this year that Latin heart breaker Enrique Iglesias would be releasing his own line of fragrances, with Babble reporting that the Spanish-language singer had partnered with Coty, Inc. for the launch later this year.
At the time, Babble reported that the Enrique Iglesias fragrance would be known as “The House of Enrique Iglesias.”
Asked how it would smell, Iglesias said of his new fragrance that it would be a smell his fans and the general public would like.
“‘I’m confident that together with Coty’s expertise I’ll be able to create a fragrance that’s attractive to everyone, in particular to my fans. I hope it gives them confidence and makes them feel empowered,’ said Iglesias.”
Now some five months after the Babble story was released on the Enrique Iglesias fragrance, The Belfast Telegraph is reporting on the new product line that Iglesias himself calls “perfect.”
“The famed singer is releasing his first scent Adrenaline in partnership with fragrance giants Coty Inc., set for an August launch. Talking about working with Swiss manufacturer Givaudan’s Guillaume Flavigny, 39-year-old Enrique admits he didn’t take the role lightly.
“‘It took quite a while to get exactly the right combinations, but I wanted to be 100 per cent convinced that it was perfect,’ he revealed to WWD.”
The perfume line follows a long line of celebrities who have tried to grace the world with the scents their noses desire.
Babble reports that Coty, the company behind the Enrique Iglesias fragrance, is behind the fragrances of such music stars as “Faith Hill, Lady Gaga, Jennifer Lopez, Beyonce, and Celine Dion — to name a few. It only makes sense to add on one of the biggest Latin recording artist in music history.”
And as the Telegraph explains, he is simply following in the footsteps of his famous father, who has previously released his own fragrance during the 1980s.
The scents created by the junior Iglesias are targeted at men and that is a prime market, Coty’s category president told the Telegraph.
“Renato Semerari, president of Categories and Innovation at Coty Inc., thinks that moving more famous men into the perfume market is an important step to take.
“‘Particularly with celebrity fragrances, we have had a very strong and successful emphasis on women’s scents. But we needed to strengthen the men’s side of our portfolio,’ Renato explained.”
Do you think Enrique has been testing out his new scents for Anna Kournikova?
[Image via Flickr Creative Commons]