Though Justin Bieber has had his share of bad press and run-ins with the authorities as of late, there’s one contribution Justin Bieber has given the world that no one can dispute. A new report published by the Journal of the American Medical Association (JAMA) says that Justin Bieber’s haircut can prevent skin cancer.
No, we’re not talking about Justin Bieber’s current, short, uber-coiffed do, we’re talking about the haircut Justin Bieber sported circa 2009 – the bob with bangs Justin Bieber had when he was still the innocent kid-slash-megastar.
According to the Journal of the American Medical Association, the photoprotective effect of bangs that sweep across the forehead like Justin Bieber used to have protect a portion of the face from sun damage. JAMA went on to say that in the last few years they have embraced the Justin Bieber hairstyle in young patients to encourage discussion about sun protective measures.
The observational paper on the Justin Bieber-style haircut was written by Bernard Cohen, MD, Professor of Dermatology and Crystal Agi, MD, chief resident of dermatology at Johns Hopkins University. According to the report – as reported by Yahoo! – kids who sport the Justin Bieber haircut have fewer freckles because their bangs block the sun from their foreheads. Freckles are a mark of sun damage linked to an increased risk of melanoma. The paper went on to say that the bangs don’t necessarily have to be side-swept, like Justin Bieber’s, as long as they cover a good portion of the forehead.
Bernard Cohen said about the Justin Bieber report,
“It can be hard to talk to teens about the importance of sun protection because they often think of cancer as something that happens long down the road. But I see 12 year-olds who develop age spots after one bad sunburn.”
Cohen and Agi originally called their revelation “The Justin Bieber Effect.” Unfortunately, after Justin Bieber’s recent run-ins with the law and alleged bad behavior, they changed the name to “The Big Bang Theory: Adolescent Hairstyles and Sun Protection.”
Initially using Justin Bieber as an example was a no-brainer for the doctors. According to a recent study by McMaster University in Canada, researchers found that people are easily influenced by celebrities when it comes to making health decisions. When Angelina Jolie underwent a double masectomy after learning she carried a genetc mutation that boosted her odds of breast and ovarian cancer, the report indicated there was a sharp increase of woman opting for preventative masectomies. On the flip side, measles, which had been eradicated in the U.S. by 2000, is now making a comeback which many have credited to Jenny McCarthy and her widespread anti-vaccination propaganda as a cause.
Researchers as McMaster call giving credence to the decisions that celebrities make as “The Halo Effect” – meaning that they’re given credence beyond their normal sphere of influence or expertise. Though he’s made some questionable deciscions as of late, it appears as if Justin Bieber’s haircut choices from several years ago are actually having a postive effect.