Supermarket Wants The Ugly, Disfigured and Unwanted Fruits And Veggies, What They Do With Them Is Incredible [VIDEO]

A supermarket chain in France aims to take all of the ugly, disfigured, and unwanted fruits and veggies that most suppliers throw out and turn them into a cost effective option for shoppers everywhere.

French supermarket chain Intermarché is looking to celebrate the beauty of the Grotesque Apple, the Ridiculous Potato, the Hideous Orange, the Failed Lemon, the Disfigured Eggplant, the Ugly Carrot, and the Unfortunate Clementine as they have developed an initiative that should serve as an example to stores everywhere.

By buying these unwanted foods at a lower cost from suppliers, Intermarch√© offers these slightly different looking items at a cost reduction of 30 percent, dramatically reducing the amount of wasted food by rescuing fruits and veggies that would’ve previously been thrown away.

This cost reduction allows families to eat healthier and do so without breaking the bank.

Check out the video and let us know what you think of their efforts to save these unwanted fruits and veggies by leaving your thoughts in the comments below, and make sure to pass this along!

[H/T Reddit user Igmus]