Fans have been waiting for a glimpse of Mockingjay, the first part of the final installment of the Hunger Games trilogy, since Katniss’s deadpan final shot at the end of Catching Fire. The movie released its first teaser trailer last week, and while it wasn’t as revealing of the film as fans hoped it would be, it still became an internet sensation. The Mockingjay teaser trailer was the most-viewed trailer on YouTube last week, bringing in over 10 million views since its release.
The trailer was the most-viewed clip by a landslide, with the closest being the second Teenage Mutant Ninja Turtles trailer with six million views. And this clip doesn’t even show any actual movie footage, but instead this Mockingjay teaser is in the form of a fake PSA as President Snow addresses Panem with Peeta by his side. A full-length trailer, including footage of Jennifer Lawrence as Katniss Everdeen, is due out later this month. For now, check out the viral trailer below:
“Today we celebrate the proud men and women who live and breathe their districts. Today we are one Panem,” President Snow (Donald Sutherland) says in this trailer. His attempt to unify Panem comes after the events of Catching Fire, when Katniss literally destroys the arena and any future Hunger Games.
It looks like this fake news broadcast featured in the trailer is a sign of the sort of propaganda we can see for this film. In addition to the teaser, posters featuring workers from each district of Panem have been released, celebrating the hard work of the workers in each district. Like the poster for District 12, for example, a young girl is shown in dirty mining coals, highlighting the legacy that all born into District 12 inherited.
These non-traditional movie posters are sleek, detailed, and creepy enough to spread online in ways that normal movie posters usually don’t. It looks like Mockingjay‘s promotional team is working to create intentionally viral content and so far, it’s working, as the teaser’s views climb higher.
Absolutely loved the teaser trailer for The Hunger Games Mockingjay – Part 1! Can’t wait for the film to come out in November! #OnePanem
— Ellie Davies (@Ultimate_Nerd) July 2, 2014
[Image via YouTube]