Rick Ross Joins Forces With mCig To Promote Herbal E-Cigarettes
If Rick Ross is sweating the drama that reportedly unfolded last weekend in Detroit, then he’s dealing with the situation by making more money.
The rapper reportedly teamed up with the folks at mCig to promote their line of electronic cigarettes. So the next time you feel the need to live life like Ross, you can stop by your neighborhood Wingstop for some lemon pepper chicken while puffing on an e-cigarette.
According to The Source, Rick Ross was recently named “brand ambassador” for the company’s brand of herbal electronic cigarettes. In addition to promoting the aforementioned product through various outlets and platforms, Ross also helped develop a device called the “Mastermind” that’s expected to arrive next year.
mCig Inc. CEO and Chairman Paul Rosenberg said in a statement:
“Rick is the perfect brand ambassador and we are extremely excited to have him on board. Rick has been using our product for several months and has even supported our product before becoming an ambassador.”
HotNewHipHop reports that Rick Ross released his own statement following the recent announcement. As one might expect from a promotional press release, the rapper had nothing but fantastic things to say about the company.
Ross revealed:
“At this stage in my life, I’ve worked hard and make it a practice to only enjoy the finer things in life. From dining at my favorite Wingstop, listening to “Mastermind”, now available in stores, to sipping Belaire Rose while traveling the world; I take pride in dealing with only the best, which is why the mCig collaboration makes the most sense for me and my brand.
“I’ve been using the mCig for several months and most definitely enjoy the smoking experience. Thanks to my Crossfit workout regimen, I’m also the healthiest I’ve ever been and none of that is compromised by using the mCig.
“The mCig gives me the cleanest experience possible, and as an avid smoker, that’s what I depend on. It’s sleek, small and affordable, making it accessible to all of my fans. I’m excited to be teaming up with Paul, DJ Swivel and the rest of the mCig team, and even more excited to be designing and launching my own mCig over the next few months.”
Crave Online reports that Rick Ross lost an endorsement gig with Reebok last year following some controversy surrounding the lyrics to his tune “U.O.E.N.O.” The company said that they hold “partners to a high standard and we expect them to live up to the values of our brand. Unfortunately, Rick Ross has failed to do so.”
[Top Image via Bing]
