Jeff Gordon Reveals New Sponsor, Car

Jeff Gordon, one of the most prolific--and successful--drivers in NASCAR history has a new primary sponsor, at least for two races this year. Panasonic, the electronics giant, signed a deal with Hendrick Motorsports for the next three years, and is finally getting the primary sponsor love. Panasonic originally signed on as the technology sponsor for Hendrick Motorsports in 2007.

The No. 24 car, Gordon's long time ride, will feature the blue Panasonic logo over the hood starting this weekend at California's Sonoma Speedway, and once again on August 31st at Atlanta Motor Speedway. Panasonic will be an associate-level partner for Gordon's car during all other events this season.

"We're looking forward to working with Panasonic in a new way, and I can't think of a better place for their debut with the No. 24 team," said Gordon, who has posted a record five Sprint Cup wins at Sonoma Raceway and grew up in nearby Vallejo, California. "This is the next step in what's already been a successful partnership, and it's going to be fun to take it to another level. We hope to kick it off with a win this weekend for Panasonic and Toughbook."
Hendrick Motorsports has utilized Panasonic Technology at its Concord, North Carolina facility since the original deal was signed in 2007. Panasonic supplies cameras, electronic displays, monitors, digital signage, and their proprietary Toughbook computers to Hendrick.

Jeff Gordon has staved off retirement rumors as of late due to chronic back pain from degenerative discs. Gordon is one of NASCAR's most famous faces, having won 89 career Sprint Cup races and four points championships. He has also won four races at the Indianapolis Motor Speedway, which puts him in the rarified company of racing greats that include Indy 500 legends A.J. Foyt, Al Unser, and Rick Mears.

Gordon had a strong start to the 2014 Sprint Cup season taking over the points lead in April after a second place finish at Richmond. Since then, Gordon has fought hard to maintain the number one ranking and remains in first place as of today. Gordon is teammates with Jimmie Johnson, the six time Sprint Cup Champion. Johnson drives the No. 48 Lowe's car for Hendrick Motorsports.

Jeff Gordon grew to prominence in the 1990s driving the DuPont Paint No. 24 car, which featured multiple colors and his crew was nicknamed "the rainbow warriors." Gordon is one of the most successful drivers in NASCAR history, and that success has led to backlash from fans sick of the no. 24 car and it's driver.