It appears that Hollywood is shocked by the decision made to shove the Mila Kunis and Channing Tatum movie Jupiter Ascendingrelease date out by a whopping seven months. The film was set to release July 18, but after six weeks of deliberation between the Warner Bros. executives, the difficult decision was made to change the date to February 2015.
The Kunis and Tatum film was not ready to be released, and that was obviously apparent to Sue Kroll, president of worldwide marketing and international distribution, and other execs who watched the latest version of Jupiter Ascending. By the time they had screened the picture, it had already gone through several re-shoots in January, and more again in April to clarify plot points.
It can be tough to schedule a release date so far in advance, and it is not uncommon for films every now and again to be pushed out in order to make the film the best it can be. However, that is an extremely costly decision. The budget for Kunis’ and Tatum’s Jupiter Ascending was already at $175 million. Pushing out the release date adds millions to that expense, in addition to a negative buzz that begins to surround the film.
But there was no choice in the end due to the weak reaction Jupiter Ascending received from a research screening in April, which revealed that the visual effects, which is vital to Jupiter Ascending as a futuristic thriller, were considered to be incomplete, leaving Kroll with the impossible task of creating an effective marketing campaign for the film to give it a successful blockbuster opening that Warner Bros. and the actors, Mila Kunis and Channing Tatum need and desire. And with $100 million on the line to be spent on worldwide marketing for Jupiter Ascending, it needs to be outstanding.
Sandra Bullock’s film Gravity also had a delayed opening, and we see how well that worked in their favor. So hopefully, Jupiter Ascending will have the same outcome. Directors and siblings, Lana and Andy Wachowski, are pinning their hopes on a career comeback with Jupiter Ascending after their last two films, Cloud Atlas and Speed Racer, were box office flops. With the high popularity of the main characters, Mila Kunis and Channing Tatum, it certainly has potential. We will have to wait until February to make that determination.
Photo Credit: NukeTheFridge.com