Visited Twitter late at night lately?
If so, you’ve probably noticed terms like “Kenan,” “Kel,” “All That,” “Clarissa Explains It All,” and “Patty Mayonnaise” are dominating the late-night trends list. And if you were still watching Blue’s Clues when the shows to which they refer were big, you might not have a massive appreciation for a revamp of TeenNick broadcasting from the 90’s.
Or maybe you do. The shows- now being broadcast in a block from midnight until 2am on Nick (or Nickelodeon) are finding a massive audience- not only among the original 90’s kids, but also in new audiences. The New York Times broke down the numbers:
On Monday, an average of 555,000 people tuned in between midnight and 2 a.m., fully double last year’s total during that time period, according to Nielsen data. Of the 555,000 viewers, 229,000 were between the ages of 18 and 34, the demographic that grew up watching the shows in the 1990s. Most of the others were under the age of 18.
The data suggests, then, that the old shows are finding a new audience as well as a nostalgic one.
According to a news release on Nick’s Facebook page, adding Clarissa Explains It All, Rugrats, Doug and All That has “doubled in fans overnight by 100,000.” Have you been tuning in to the 90’s Are All That hours after midnight?