Do you remember the romantic drama Endless Love? If you're thinking about the original with Brooke Shields, then think again. This cheese fest of a reboot came out last Valentine's Day. While it didn't impress critics, it seemed to hold on to the demographic they were going for. Due to pulling in some interest, the producers behind Endless Love, Josh Schwartz and Stephanie Savage have inked a deal with Universal.
In what we're guessing is a move to capitalize on the huge success of The Fault In Our Stars, Universal has extended an offer to the producers, who have had experience in the Young Adult genre before they helped foot the reboot Endless Love, which starred Alex Pettyfer.
Specifically Universal has offered Schwartz and Savage a two-year first-look deal with their production company Fake Empire. Universal will have the ability to snatch up any projects that the production company develops, so it's safe to say that the Endless Love producers have found a new home, even if we wouldn't hold our breath for an Endless Love sequel or reboot of the reboot any time soon.
For those who aren't aware Endless Love is a modern twist on the star crossed lovers shtick. It's a story of an innocent privileged girl, who is too pretty to function, and a boy from the other side of the tracks, who has a sketchy past and is forbidden to see his latest infatuation. Opposite Alex Pettyfer was newcomer Gabriella Wilde, who filled Brooke Shields' shoes accordingly.
In addition to Endless Love the two producers are also working on Monster High, which is based on a Mattel franchise.
Currently Universal has set Monster High for an October 7, 2016 release. The live-action film is based on a doll franchise and will be produced by the Fake Empire company, which leads us to believe that this will be one of the first, if not the first, project for the two since striking up the deal.
Universal co-production said of the duo behind Endless Love:
"Josh and Stephanie's ability to generate quality entertainment with a particular appeal for younger audiences has fuelled their success, and we look forward to working with them as they expand their film presence."
Of the business move, Schwartz and Savage made a joint statement:
"We already feel at home at Universal. We've had a great time developing 'Monster High' and producing 'Endless Love.'"
Looks like a smart move for the team.
[Image via Universal Pictures]