Web startup SodaHead has $8.4 million in new funding to expand its business.
The site — a social network of sorts focused on asking and displaying anyone’s opinion — plans to use the cash to hire more staff and work on wider reaching marketing.
SodaHead has been around since September 2007 and is run by two former MySpace execs. Jason Feffer — now SodaHead’s CEO — served as MySpace vice-president of operations in site’s infancy. He says SodaHead is now up to 600,000 members.
The site has a fairly eclectic mix of topics. Right now, for example, the front page features opinions on how people will get to work if they run out of gas and whether having phone sex is actually cheating.