Burger King: Police Searching For Would-Be Robber

Police are searching for a man who reportedly attempted to rob a Wilmington, Delaware Burger King. According to The Post-Standard, the Delaware State Police said that the attempted robbery took place around 10:15 pm at the Burger King located at 300 South Maryland Avenue.

The Washington Post reported that a man allegedly walked up to the Burger King drive-through window wearing a motorcycle helmet and demanded money while brandishing a handgun. State police told reporters that the employees ran into the back of the store while the unidentified man reached through the drive through window and attempted to take the cash out of an open register. When he failed to reach the money, the man allegedly fled on foot.

“State police described the suspect as a white male with a thin build. He was last seen wearing a white jumpsuit and the motorcycle helmet.”

The News Journal reported that police are now turning to the public for information on Friday’s attempted Robbery. Anyone with information is being asked to call the Troop 2 Robbery Unit at (302) 834-2630 extension six, or Crime Stoppers at 1-800-TIP-3333.

Burger King recently made news after they announced that they would be changing up their signature saying. According to an earlier report by The Inquisitr, Burger King has ditched it’s 40-year-old tag line “Have It Your Way” for something Personal. The new tag line, “Be Your Way,” is said to roll out across the companies marketing avenues in the US.

So why change the slogan? Burger King reportedly explained in a statement that the new saying is intended to remind people that “they can and should live how they want anytime. It’s OK to not be perfect… Self-expression is most important and it’s our differences that make us individuals instead of robots.”

Fernando Machado, Burger King’s Senior Vice President of Global Brand Management continued on to say, “We want to evolve from just being the functional side of things to having a much stronger emotional appeal”

So how exactly is changing “Have it your way” to “Be your way” emotionally appealing to Burger King’s consumers? Can a burger chain be emotionally appealing to the masses? We aren’t quite sure. Burger King fans seem to be thinking the same things. Just check out these Twitter responses:

[photo credit: Ben Harrington via photopin cc]