Lionsgate has officially begun its marketing campaign for The Hunger Games: Mockingjay Part 1, with a slew of new media launched with their new site TheHungerGamesExclusive.com.
The first issue of the new website features six different sections, including the first look at Julianne Moore as Mockingjay’s President Alma Coin, six stills from The Hunger Games: Mockingjay Part 1, a video interview with Julianne Moore, an in-depth Q&A with filmmakers Francis Lawrence, Nina Jacobson, and screenwriter Peter Craig, the official motion poster, and a look into the script for the film.
Moore is new to the Hunger Games cast, playing the president of the mysterious District 13, which has been in hiding ever since a war with the Capitol in which a stalemate was reached and the District left to fend for themselves. In Mockingjay Part 1, President Coin is trying to mold Katniss Everdeen into the leader of the rebellion, something that Katniss is resisting.
The official marketing tagline for The Hunger Games: Mockingjay Part 1 was also confirmed to be “Fire burns brighter in the darkness.” The line, which is a direct quote from Suzanne Collin’s Hunger Games trilogy novel Mockingjay, is actually from the latter half of the book, but is being used to fuel the fire of the first film’s campaign.
In the Q&A with Mockingjay’s filmmakers, they reveal that contrary to what the books say, Effie Trinket, who is played by actress Elizabeth Banks, will have an expanded role in the last two films. This is without a doubt due to Banks’ portrayal, which has been universally beloved by Hunger Games fans ever since the first movie debuted. In the book Mockingjay, Effie Trinket only appears very briefly at the end of the book, so quietly that it’s easy to miss her presence.
Mockingjay Part 2 is currently filming in Paris and a slew of set photos have hit the internet, including new photos courtesy of The Daily Mail, in the past week as the production films in an apartment complex in Noisy-le-Grand.
Lionsgate is set to hold a large Hunger Games bash this Saturday at the Cannes Film Festival to help sell the film to international distributors and with most of the cast already in France for filming, it’s likely that the event will be attended by quite a few cast members.
What do you think of the first images of The Hunger Games: Mockingjay Part 1? Does President Coin look like how you pictured her in the book?