Taco Bell Email Hack Creates Your Meal Under Your Budget

Ever worried about how much dough to bring to Taco Bell? The folks at TechCrunch’s Hackathon have created a brilliant way to create a Taco Bell menu for a dollar amount that you would like to spend. It’s a fun little email hack called “Disrupt Taco Bell;” totally harmless, and actually pretty fun.

So, how does it work? Simply shoot off an email to a specific email address with a dollar amount (without the $). Let’s say you only have $7. Send the number 7 in the subject line to this email and it will shoot back a Taco Bell meal crafted for your budget, complete with caloric intake estimates.

It’s actually a very simple hack for email which once again makes email fun, thanks to Taco Bell. The hack was created by Kunal Batra from Sendgrid as a total goof at Hackathon. He scrubbed Taco Bell’s website to compile his data and employed a python backend to put together the menu.

The inspiration for the email hack was a trip to Taco Bell for lunch around 3:30 on the day of the Hackathon. He decided to take a break because he had been wracking his brain, trying to figure out what to make. While he was waiting in line at the local Taco Bell, the light bulb went off!

While on the surface, the Taco Bell email hack is kind of fun, this is an idea that could be turned into a product and become viral with rabid Taco Bell fans; especially college kids. The opportunity to expand it to other restaurants, with an option to add calories for those who are dieting, and this simple idea could turn into quite a big proposition.

We could even see this going into more practical applications for those who have grown out of the Taco Bell “fourth meal” runs. How about an app for moms on a budget at the grocery store? Now that the foundation is laid, there’s no telling where the idea could go!

We know what you’re thinking, ‘Enough already! Tell us the email!’ The email to send your budget to is tacobell@sendmail.io. It may take a few minutes, but rest assured, your Taco Bell meal will arrive with a menu as close to the whole dollar amount you put into the subject line of your email.

Taco Bell has long been the envy of many fast food establishments in regard to their ability to garner the excitement of younger customers. Taco Bell is a cult mantra among our youngest fast food customers. Taco Bell is the favorite, by quite a large margin, of these important consumers.

Taco Bell, once again, may grasp the attention of kids and adults in their early to mid 20’s and beyond, thanks to Kunal and the Taco Bell email hack.