Powdered alcohol will soon be a thing in the US. Instead of mixing drinks the old-fashioned way, Palcohol will allow people to add water to powder in a glass for an instant alcoholic beverage.
But before the Alcohol and Tobacco Tax and Trade Bureau gave the approval on the sale of powdered alcohol, Palcohol began touting itself as an alternative to buying drinks at concerts and sporting events, according to a report from The Telegraph.
“What’s worse than going to a concert, sporting event, etc. and having to pay $10, $15, $20 for a mixed drink with tax and tip? Are you kidding me?! Take Palcohol into the venue and enjoy a mixed drink for a fraction of the cost.”
Palcohol has since removed the description and claims its website is “clearly” unfinished.
“Thus, the verbiage that was copied was still in draft mode and the labels that were up were incorrect. So please disregard what is being printed as a result of information taken from the earlier version of the site,” the statement on its homepage reads.
The powdered alcohol brand did also suggest adding the powder to food. Some examples included “Rum on a BBQ sandwich” and “Kamikaze in guacamole.” Since the approval, Palcohol has reworded it, saying they “have yet to explore its potential of being added to food.”
And while the website has since been revamped, Gawker found a cache version that contains its original advertisement. Some other suggestions the powdered alcohol brand had included were sneaking it into a movie theater, college football game, cruise ships, and taking it on a hike.
But Palcohol also suggested that if you take it to an event, you should ask first, since the company didn’t want its consumers to use it “illegally and get thrown in jail.”
“Because when you’re in jail, you can’t drink,” the original advertisement read.
There will be seven different flavors of powdered alcohol available this fall, including margarita and cosmopolitan flavors. People of legal drinking age will be able to purchase it at any liquor store nationwide, and it will also be available online.
Patent lawyer Daniel Christopherson said powdered alcohol is not new, and other countries – including Japan and Germany – are selling the product. It has also been sold in the US in the past, and was the subject of several patents. But Christopherson believes Palcohol will not be able to be the only company in the production of powdered alcohol.
“My expectation is that the patentability of Palcohol is very narrow and a patent will not be effective at keeping competitors at bay,” Christopherson said.
In a related story, The Inquisitr reported that Julia Louis-Dreyfus said alcohol was to blame for her reason to do the cover for the latest issue of Rolling Stone. Maybe when it’s released, powdered alcohol will be to blame for many regretful decisions.