Burger King has given Ronald another one-two punch with their newest invention, the Chicken Big King. What makes it so special? Try two crispy chicken patties on a triple sesame seed bun, sweet thousand island sauce dribbling under fresh onions, pickles and iceberg lettuce with a gooey layer of American cheese to tantalize your taste buds. The new item was spawned from the recent rise in beef prices that has more and more Americans turning towards the healthier, whiter meat. Burger King tested the chicken version of the famous Big King in select stores and found the response to be to their liking.
“As beef prices have increased significantly over the last 20 years or so consumption has gone down,” said Alex Macedo, president of the Miami-based company’s North American unit in a phone interview. “Chicken is growing in consumption quite a lot.”
The Chicken Big King rolls out at a fairly priced $3.59, just a tad under the beloved Spicy Chicken Sandwich which runs at $3.79. Those on a budget are not forgotten in the new chicken craze either, as the Rodeo Chicken Burger guarantees to satisfy at only a dollar. Compared to McDonald’s three best sellers the Chicken Club, the Premier Chicken Bacon Clubhouse and the Chicken Snack Wrap, all priced far higher, Burger King let’s you swim in the savings without breaking the bank. It doesn’t seem to be hurting their funds keeping the prices low either. Burger King stock rose 2.2% by end of day Wednesday, bringing it to $25.96, a 14 percent gain since the start of the year.
This trend is being felt across the food industry as prices for beef continues to climb another 11 percent this year alone, showing a rise of 51 percent in just the last 5 years. According to the U.S. Department of Agriculture, prices reached a whopping $2.4406 a pound on March 18, making it the highest it has ever been since they began using their current method in 2004. Wanting to stay competitive under the burden of higher costs, even companies you wouldn’t consider competition to Burger King and making the change. Last week Domino’s Pizza unveiled their new Specialty Chicken – fried chicken chunks topped with a variety of their most popular toppings. Even Chick-fil-A, known for, well, chicken, has decided to overhaul some of their menu to keep up with the flow, according to Businessweek, pushing an estimated $50 million to change the way it grills its poultry.
See how good the Burger King Chicken Big King is in the The Review Lab’s analysis below:
Burger King plans to introduce the Chicken Big King to its 7,400 locations in the U.S. and Canada on April 19th.
This is not about luxury, but if fast food is your guilty pleasure, Burger King is introducing a chicken Big King. http://t.co/mWHQJqkNOL
— The Good Life (@BloombergLuxury) April 17, 2014