It's still not clear why Flappy Bird was first taken off the market, but it is clear now that Flappy Bird is back! This might be to the excitement of some and the regret of others who paid over $1000 for devices with Flappy Bird installed.
Flappy Bird creator Dong Nguyen first took the game out of app stores saying, "I can call 'Flappy Bird' is a success of mine," in one of his tweets. "But it also ruins my simple life. So now I hate it," in another. Now Dong's has said he's "definitely bringing Flappy Bird back, but with the re-release of the app will come a warning: Please take a break."
So was it the death of a Chicago teen who's brother killed him over "Flappy Bird" that caused Nguyen to remove the game? Inability to cope with overnight fortune? Legal troubles with Mario Bros? There was so much speculation during Flappy Bird withdrawal that for some time it was difficult to sort Flappy fact from Flappy fiction. (Fact: there were no legal complications with Mario Bros.)
Whatever the reason for Dong's back-and-forth decision to remove Flappy Bird, we know the reason for it's return. Money. "Commercially it's a smart decision as it gives Dong the opportunity to develop the app further. He is clearly getting ripped off by all the clones so it's definitely a good move to bring it back to the store. At the height of its popularity, Flappy Bird was earning Dong more than $50,000 per day, and even after he removed it from the App Store, the game has continued earning him money." says Dale Carr, CEO and founder of LeadBolt.
Actually, it's a bit of a surprise that the Flappy Bird app was allowed back on the market. According to Nguyen's agreement with Apple, "You want to delete an app when you're ready to retire an app and there's no chance you will want to offer it for sale or download in the future." But it seems that that was just smoke in the air, Apple will be offering Flappy Bird again in it's stores.
This time, though, Flappy Bird will have new terms. Dong Nguyen insists that players "take a break". If this 'safety feature' works, perhaps we'll be seeing an app revolution adding mandatory "take a break"'s to all time-passing games. Till then, Flap away with Flappy Bird.