Rapper Rick Ross’ Reebok Renunciation

Rapper Rick Ross is no stranger to success. He has made millions in the business over the course of the release of his past 5 albums. According to Dailymail.co.uk, Ross dropped a cool $5.8 million to purchase Evander Holyfield’s previous 109 room home. Rapper Rick Ross (say that three times fast) purchased this Georgia home after it went into foreclosure. With the release of Ross’ new album, Mastermind, on March 4, it is a good thing it went to the top of the charts so he can continue to pay for this house, which at 54-thousand square feet, sitting on 235 acres, is known as the largest single family home in the entire state of Georgia.

What is mind boggling is how someone can become so rich and famous when they are notoriously known for their violent and disparaging lyrics. Even NY Times has said, in relation to Ross’ album Mastermind, “almost all the meaning is in the music on this spotty but convincing album, which occasionally verges on portentous. That’s because, while Mr. Ross is a basso profondo presence, he’s not a deep thinker.” Ross is not a deep thinker? Is that truly a surprise? It doesn’t take a deep thinker to write bad lyrics about criminal things. It’s rather elementary.

Rapper Ross was raked over the coals for his date rape lyrics in U.O.E.N.O. And rightfully so. The lyrics consist of Ross telling about giving a girl named Molly the MDMA drug before he has his way with her. NYDailyNews.com quotes the lyrics as, “Put Molly all up in her champagne, she ain’t even know it, I took her home and I enjoyed that, she ain’t even know it,” Um, what?

It is no surprise to hear NYDailyNews.com to continue in their report that women’s groups and rape victims began petitioning against this song and more importantly against Rick Ross. One group of rape victims even protested in front of a Reebok store. Ross had just recently been in a Reebok Classic Sneaker commercial. It wasn’t long before Reebok announced they dumped rape rapping Ross. No wait. They said it much more professionally. NYDailyNews.com says they actually announced they had terminated their contract with Ross (sounds much nicer but the act is the same) because Ross wasn’t living “up to the values of our brand.”

The next day, Rapper Rick Ross admitted that those lyrics were offensive. In NYDailyNews.com Reebok continued in their statement by saying, “We are very disappointed he has yet to display an understanding of the seriousness of this issue or an appropriate level of remorse,” Ouch! They used the “D” word. That’s gotta hurt.

Just recently Rapper Rick Ross spoke about the lyrics yet again and claims, “there was a misunderstanding with the lyric,” per NYDailyNews.com. What kind of misunderstanding could there possibly be? And if there was a misunderstanding, why did he admit the lyrics were offensive? Sounds like Rapper Ross may have a problem with talking out of both sides of his mouth, which could prove to be rather entertaining on stage.

Rapper Rick also wants to invoke sympathy because of a threat on his life. Yet, he continues to pour out lyrics full of violence including defiling the name of slain Florida teen Trayvon Martin in his latest track, Black and White, according to Atlantablackstar.com. Yet, Ross is praised for buying his fellow Maybeach Music associates and buddies six pricey Audemars Piguet watches totalling $250,000 according to Ballerstatus.com.

In addition, Ross also says he purchased his aforementioned home to be an inspiration to children. DailyMail.co.uk quotes Ross as saying, ‘I just felt like me acquiring that property is me really speaking to some kids and giving them that same passion and they’re looking in my eyes and me telling them, ‘Yo, this is real.’ Yo, Ross, you expect us to believe you bought that crib for the children? No, let’s really get real. You bought it to bring in your newly hired doobie rolling female and live big. HopHipDX.com quotes Ross, “That’s most definitely a great option right now. It most definitely is…Actually, this chick I met. She actually was at a dispensary,” the rapper said. “Had beautiful green eyes. And she was just rolling ’em perfect. And I said ‘Wow, come do that for me.” Just keeping it real, Ross.

photo credit: thecomeupshow via photopin cc