Dunkin’ Donuts is capitalizing on Peeps mania this Spring season by offering a new Peeps doughnut in their restaurants just in time for the Easter holiday. The chicky shaped marshmallow treat has been a favorite of millions of American households for decades. The delectable treat will be showcased on top of a flower shaped doughnut this Spring, in pastel, Easter colors. The treat will be available in Dunkin’ Donuts starting March 31 through the Easter holiday.
Starting in May, the massive doughnut chain will start offering mini Peeps in 3 flavors, Strawberry Creme, Chocolate Creme and Sour Watermelon. 24 minis will cost $3.99.
In addition to Dunkin’ Donuts hopping on the Peeps bandwagon, Yankee Candle is getting in on the fun. Yankee Candle started offering Peeps scented candles and will continue offering the marshmallow scented candles through April 27.
Dunkin’ Donuts seems to be testing the market with many different new items to possibly add to their menu. The Eggs Benedict Breakfast Sandwich had a soft release earlier and has been hit or miss with critics. While the doughnut giant does not mince words with their ingredients. Some are disappointed that it’s not more true to a classic Eggs Benedict.
Dunkin’ Donuts is a beloved chain across America. Since leaving the state of California a bit more than a decade ago, Dunkin’ franchises are beginning to creep back into the most populous state in America. YouTube has been saturated with Dunkin’ Donuts tribute videos for many years, video makers seem to constantly come up with ways to include the doughnut into their videos, many of them going viral.
Dunkin’ Donuts stock performance has recently been investigated by Forbes Magazine and while the chain reports fantastic growth, digging into the reports show that the growth may not be as fast as the restaurant reports. Reported earnings has Dunkin’ Donuts looking toward national expansion, but stalwarts such as Starbucks, McDonald’s and even Krispy Kreme and Tim Horton’s show better actual earnings when comparing these companies financials to the financial reporting of Dunkin’ Donuts.
As long as Dunkin’ comes up with ways to keep customers returning to their stores, such as offering seasonal doughnut recipes like the Peeps doughnut, Dunkin’ Donuts may soon be able to offer solid actual financial numbers, rather than providing an alternate view of business successes. In the eyes of the public, Dunkin’ is one of the more favorite brand. The public will always have a special place for Dunkin’ Donuts.