Justin Bieber’s break isn’t like other people’s. On Friday, the 20-year-old filmed a new music video with friend and R&B singer, Khalil Amir Sharieff, in Yonge-Dundas Square, Downtown Toronto.
The Canadian singer and Sharieff can be seen dancing and singing along to playback of an unheard R&B song coming out of just one hand-held laptop, on footage shot by a number of onlookers who gathered to watch.
From video clips the track sounds heavily produced and Bieber’s vocals are upfront, which suggests he is the main artist on the song.
Video: Bieber filming a new music video in Toronto’s Dundas Square.
We note this because Sharieff debuted a music video for his new track “Zone” featuring a fairly appalling rap by Xavier ‘Lil Za’ Smith at WorldStarHipHop.com on Friday.
Following Bieber’s arrest on suspicion of DUI in January he hotfooted it to Panama, Central America, where he was joined by his mentor Usher, manager Scooter Braun, parents Pattie Mallette and Jeremy Bieber and close friends.
In its unflattering March profile on Bieber, Rolling Stone magazine reported the trip wasn’t an intervention but a “conversation.” It was decided Bieber’s schedule would be cleared for the foreseeable while his criminal charges and civil lawsuits resolved.
This may account for the guerilla music video last night, if record companies Universal and Island are not involved. Then again, it’s also not the first time the singer has dispensed with a traditional cast of thousands on a video shoot.
Last October, Bieber starred in a guerilla music video atop the Great Wall of China for his Journals single “All That Matters.” Directed by videographer pal Alfredo Flores, the Colin Tilley-directed official video dropped a month later.
Fast forward to 2014.
Despite ongoing legal woes, Justin’s social media postings over recent days since returning to Canada from a Texas weekend with on-off girlfriend Selena Gomez, have seen the singer pulling all-nighters at a Toronto recording studio and put in face time with fans.
Last weekend, Bieber teased a ballad titled “Life Is Worth Living,” thought to be inspired by his reunion with Gomez. And this past week he previewed a snippet of his collaboration with hip-hop hitmaker DJ Mustard.
Over the past few days, Justin’s social media account postings have mostly centered on his music. On Wednesday, he tweeted:
“Everyone is asking me why am I in the studio if I’m on a break,” adding, “Because music is what I love to do. This isn’t work. This is what I love.”
Other tweets and Instagrams followed that theme.
Making music everyday. #focused
— Justin Bieber (@justinbieber) March 20, 2014
(Photo: “I’m in the studio all day everyday for the ones who believe in me and support me… you fall but you rise back up stronger. Be great. via Instagram.”)
— Justin Bieber (@justinbieber) March 22, 2014
Possibly after filming his new music video, Bieber encouraged his fans on Twitter to “never stop being creative.”
As yet there’s no word on why, what, or when the clip will touchdown but the snippet so far sounds lush.
Cherry on the cake of the music video shoot? Bieb’s clappy thanks to the Dundas Square crowd at the end was nicely done.