Nissan Altima Launched In Philippines
Nissan Motor Company announced today that they will be launching two new sedans in the Philippines; the Nissan Altima and the Nissan Sylphy.
The new Altima was inspired by the Nissan Teana, and offers a new level of design and comfort. Each Altima has either a QR25 or VQ35DE engine, along with a Xtronic CVT (Continuously Variable Transmission) transmission. The new design makes maneuvering the vehicle easier, and easier on gas. The Altima was designed to compete with the Toyota Camry and the Honda Accord, and was first introduced in the Philippines in the 1990s.
The Sylphy, Nissan’s alternate name for the Sentra, will provide excellent fuel economy, and will come complete with either the MRA8DE or GR16DE engine. The Xtronic transmission will also be featured on the Sylphy, which is currently sold in the United States, Japan, China, Thailand, and now the Philippines.
By launching the Altima and Sylphy, Nissan is hoping to build a recognizable name in the Philippines. “The introduction of Altima and Sylphy represents Nissan’s renewed presence in the Philippines with true global resources and a strong commitment to the market,” said Nissan Motor Corporation’s executive vice president Takao Katagiri. “Today marks the start of a new chapter for Nissan in the Philippines and one that I am very proud to be part of.”
Nissan Motor Co., Ltd., along with partners Universal Motors Corporation and Nissan Motor Philippines, Inc., developed the NPI to strengthen the brands in the Philippines, and to develop marketing and sales strategies. Nissan Philippines Inc. began their operations as the new national sales company on March 1. They have set an ambitious goal of selling 8,900 units during the 2014 fiscal year. The NPI is capitalized at $9.8 million. NML holds a 51 percent stake in the company, while UMC and NMPI each own 24.5 percent.
“The establishment of Nissan Philippines brings Nissan in the Philippines together into one, stronger entity – ‘One Nissan, One Direction’,” said Kenji Naito, the president of NPI. “I am confident that NPI will pave the way to a bolder and more proactive Nissan in this fast-growing market, with a strengthened brand and enhanced sales power.”
The Nissan Almera NISMO Aero Package was also showcased during the launch. It was launched in January 2013, and has accounted for 20% of the total sales for the Nissan brand. Nissan Motor Co., Ltd., is Japan’s second-largest automotive company, and is located in Yokohama, Japan. It is also part of the Renault-Nissan Alliance.
[Image via Carscoop.com]
