With big time success, some times bring big time problems. Carl Edwards has been a big time success in the world of NASCAR and now his team, Roush Fenway Racing, is scrambling a bit to get his signed to a new deal, and insure they have sponsorship to pay the hefty bill that all of that is going to entail. July is a big month for the 2012 NASCAR season as advertisers want to start locking marketing plans for the Cup kickoff in February. Usually drivers resign and sponsors re-up in time for all of that to happen. Roush successfully resigned driver Greg Biffle, but re-upping with Carl may be a bigger issue.
Depending on what Aflac wants to spend next year, they may need to find a second part time sponsor to fund Carl’s team. Currently Aflac is the primary sponsor most weeks, with Kellogg’s picking up some of the slack. Fellow Roush sponsor, UPS, may be in play as their deal with the super team is also at an end. UPS currently sponsors David Ragan, and even though he has done far better this year than last, sponsoring Carl would be a big step up for that company.
Depending on what each company wants to spend on its NASCAR endeavor Roush may need to pair UPS with Aflac to fully fund Carl’s #99 team. It takes right around 30 million bucks to fully sponsor a legit big time cup team, and in today’s economy that is a big chunk of change to swallow. Granted there are still a lot of moving parts to this rumor, and Carl ahs been pretty loyal to the organization that made him a star, but in this business money talks.