Cadbury on Saturday apologized to supermodel Naomi Campbell for what she has called a “racist” commercial on behalf of the company.
In the new ad Cadbury says:
“Move over, Naomi, there’s a new diva in town,” while adding, “I’m the world’s most pampered bar.”
The ad was displayed in brings and the phone throwing, assistant harassing Campbell quickly threatened to sue the company if an apology wasn’t immediately issued.
Speaking to UK publication Independent she said:
“I am shocked,” and “It’s upsetting to be described as chocolate, not just for me, but for all black women and black people. I do not find any humour in this. It is insulting and hurtful.”
According to Campbell she was looking at “every option available” to go after Cadbury, including working with civil rights activists who planned to boycott the Cadbury brand.
Cadbury quickly issued the following statement on their website:
“Cadbury understands that our latest advertising campaign for ‘Cadbury Dairy Milk Bliss’ caused upset to Naomi Campbell and her family. Cadbury takes its responsibility to consumers very seriously indeed and we would never deliberately produce any marketing material we felt might cause offence to any section of society.
It was not our intention that this campaign should offend Naomi, her family or anybody else and we are sincerely sorry that it has done so.
We can confirm that the advertisement is no longer in circulation and we will not be using it in future marketing….We have been in discussions with Naomi’s solicitors and can confirm that they have accepted our apology on her behalf as a conclusion to this issue.”